THE ART OF INFLUENCE
Influencers and Foodies!
Hi there tik-toking, food-loving, instagramming friend!
Thank you for your outreach and interest in working with one of the In Tune Hospitality properties!
As I’m sure you can imagine, we get messages every day from so many of our fellow food and New York City lovers, more than we can ever accommodate, and it is often really hard to know who is sincere and a good match for our brand!
As social media has become flooded with influencers, aspiring influencers, and ‘bots, the water has gotten increasingly murky!
We have had everything from guest influencers with over 2 million followers, posting stories all night, and not noticing even a blip in engagement - to influencers with only 20,000 followers creating a sudden boost in activity, with follows and bookings as a direct result!?!
More and more we learn it is not about the following, it’s about relevancy, local interest, and engagement, which we have noticed is usually in line with a genuine passion and integrity.
You can tell the accounts that post anywhere that offers a free meal, and you can tell those that truly love New York, love restaurants, love dining out, and love to share their delights!
How does this apply to you?
One thing we hear on the regular is “we are looking to grow our following and wish to collaborate”.
Collaborations don’t grow following. Passion, dedication, beautiful photos, and continually showing up for your audience does. If you love food, invest in it, chase it, hone your craft, and share for the love of wanting to share your love! Trust us, if you love what you do it will show, and collaborations will come after you.
“We love to support restaurants”. Please do! Stay loyal to your favorites, story, post, and talk about them. Eat out, order in! Bring your friends and family. Think you have a voice in the field? Use it! Make a difference! That’s how you support restaurants.
Do we work with influencers? Yes! We do.
But not ones we don’t know that we haven’t formed a relationship with. If you truly love food, love this great city, and love sharing with people, we welcome you to do so! Please let us know that you are coming in and that it is your first time. We’d love to meet you and see your work, we’d love to have you on our radar.
That first visit will be on you, your investment in yourself and what you do. If we love what you do and think it’s a good match, we will share and repost with our own modest but local and engaged following, and your next visit is on us.
Growing a following and honing your craft? Go get it! Let us know when you are coming in, and if we can help you with any extra angles or dishes, we are happy to.
Let’s start a conversation and build a relationship. Let’s put authenticity back into an inauthentic world!
Experienced, know you can create an impact, and believe in what you do?
Fab! Please reach out to jm@intunehospitality.com with your recent engagement stats, share the likes on your posts, and any details about what you are looking to do - content and video wise. If we can help, we will!
Thanks for reading, if you have made it this far you are probably one of the good ones. Keep it up! We look forward to meeting you!
Jayne
In Tune Hospitality!